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1 Whistlestop Mall
Rockport, MA, 01966

A custom confectioner specializing in cakes + handcrafted sweets based on Boston's north shore.


Mayflour August Newsletter

Jocelyn Pierce

Everything seems to slow down a little in August, including wedding season. I've been using the time to look ahead to fall and get started on some exciting new projects, including new additions to our online store. More to come soon!

The latest. 

You've been asking- and we've been listening. Soon, you'll be able to order a dozen of our signature Coconut Macaroons online, boxed and ready for gifting or enjoying!

Lovely things. 

It's jam time! We are using these quieter days to stock up on summer berries and turn them into beautiful preserves for winter gift boxes and next summer's cakes.


 We are counting down the days to the first issue of To Market, a new publication from the editor of Edible Boston, which will focus on the New England food community as a whole and the policy issues that impact it. Until you get it in your hot little hands, you can read more here.

x jocelyn

Mayflour July Newsletter

Jocelyn Pierce

Hello summer! The oven has been cranking, and we have been floating from one beautiful wedding celebration to the next, sneaking in bike rides + beach trips, and eating all the berries. We hope you're doing some of the same.


The latest. If you have not yet heard our exciting news- we are thrilled to share that we have been awarded a Best of Boston by Boston Magazine + Boston Weddings for best wedding desserts! We could not be more excited, or more grateful to all the couples who've asked us to be a part of their celebration.


Lovely things. We are headed back to Lynzarium's Plant Shack! Join us on Sunday, July 31st for a pop up with Nectar & Green for the perfect summer breakfast pairing. Laurel will be sampling her incredible almond milk- and we'll have granola to go with-hope to see you there!


Community. Here at the kitchen, we only fill about one bag of trash every two weeks- thanks in large part to obsessive recycling- and our awesome friends at Black Earth Compost. Located here on Cape Ann, they offer curbside pickup to residents and businesses across the North Shore. We're big fans.

stay cool
x jocelyn

Mayflour June Newsletter

Jocelyn Pierce

What happened to the May newsletter you ask? Good question. Now here we are in June. The Peonies are in bloom, wedding season is in full swing, and I've got lots to share with you. And while I'll be spending most of my days at the kitchen, I'm looking forward to sneaking in time at the beach and visiting all the exciting new food places opening on Cape Ann- hope to see you around!

The latest. Keep an eye out for us next week on facebook live with Style Me Pretty! Later this month, in partnership with Rockport Exchange, we will be back at Seaview Farm for our second annual farm dinner fundraiser in support of our local farmers' market. Please contact us for ticket information!


Lovely things. There is just something about June, with everything in bloom, that makes us a little giddy. We celebrated the season at a recent wedding with classic shortbread cookies dressed up in rose petals and pansies for something extra special.


Community. It doesn't get more local than Atlantic Saltworks. Flaky, small batch sea salt harvested right here in Gloucester. It adds depth of flavor to our cakes and a great crunch to our cookies + confections.

Happy summer
x jocelyn

Mayflour April Newsletter

Jocelyn Pierce

March felt a little like a lost month around here- it came and went and I barely noticed. Now I feel like I'm going to blink and it will be May. I'm gearing up for spring holidays, weddings, farm dinners, and some exciting editorials. And looking forward to sharing news on all of it with you.


The latest. A gift for Mom. Just a gentle reminder that Mother's Day is coming and it's always good to think ahead. We'll be adding Lavender Madeleines to our flourboxes in place of our classic cookies because we think Mom deserves something a little extra special. All Mother's Day orders must be in by Wednesday April 27.


Lovely things. Our new website is live! The goal was to create something user friendly that better showed what Mayflour is all about. We couldn't be happier with the results- and hope you'll agree. A HUGE thank you to Whitney Buckley for her tremendous talent and shared vision- she worked some serious magic for us!


Community. This time of year in particular we get a lot of requests for our Lavender Honey cake, and find ourselves making a few trips to Tomten Beeworks in Ipswich for the Mansur family's beautiful, raw liquid honey. We also tuck little jars of their creamed honey into our large gift box for some local sweetness.

Here's to longer days. 
x jocelyn

Mayflour March Newsletter

Jocelyn Pierce

hey there!

With the first day of Spring a few weeks away, it feels like just maybe we are out of the woods and can start to look forward to warmer weather. I've already started some spring cleaning at the kitchen and am busy working on some exciting new collaborations that I hope to share with you soon.


The latest. We're excited to announce that starting soon, we will be partnering with Nectar & Green to offer our classic granola as an add on option to their beautiful Almond Milk. Visit their site for details and to read more about this local business we love so dearly.


Lovely things. A little something pretty for your Monday- Vanilla Rose cupcake with Raspberry Buttercream. We love the hint of floral, especially this time of year when we are looking for something lighter and brighter.


Community. Every week we make the short drive to Chicken Little Farm in Ipswich to pick up our eggs. The farm is run by 18 year old Cole Desmond, who makes the health of his free range chickens his number one priority. His gorgeous eggs are the only ones we use in the Mayflour kitchen, and at home.

Happy Spring. 
x jocelyn

Mayflour February Newsletter

Jocelyn Pierce

hey there!

I don't think it's ever too late to commit to your new year's resolutions. And while January slipped quietly by, the start of a new month has me energized and excited for winter projects, like our very first newsletter!


The latest. All the news that's fit to print. This month we'll be celebrating Valentine's Day and spreading the love just as we did last year, with Lynzariums right here in East Gloucester. Join us all weekend for cupcakes + packaged goodies- perfect for gifting, excellent for indulging.


Lovely things. A little space for some inspiration. Winter means recipe testing and currently we're elbow deep in Marshmallows. Fluffy clouds of sweetness, we think they're kind of divine. Look for them soon as the newest addition to our confections selection.


Community. Here's where we rave about farmers, makers, and fellow small business owners. We get our beautiful Chocolate + Cocoa from Equal Exchange and love that everything is organic and fairly traded, supporting small farmers around the globe.

I hope you enjoy. 
x jocelyn